Getting More Young People Into Sexual Health Clinics for Education and Testing

In 2012, Community Blueprint teamed up with Haberman Modern Storytellers and Hennepin County to develop a sexual health campaign aimed at youth and young adults. The goal of the campaign was to get more young people into sexual health clinics for education and testing.

Since the campaign was to be aimed at youth, Hennepin County wanted its development guided by youth. Community Blueprint stepped up to the task, recruiting a youth board of ten diverse, smart and motivated youth interested in the topic at hand. The youth met biweekly for more than three months, working with Haberman and Community Blueprint to develop messaging and strategies. After hours of research, Myself My Health, the new campaign, was born. For a deeper look into the campaign, visit