Background

myHealth is a teen clinic located in Hopkins Minnesota with a mission to improve the health of the community by providing health services and information that support all teens and young adults in making responsible and well-informed decisions. They were looking to update their branding and make their identity more personal and relevant to the people they serve.

Approach

As a non-profit with a small staff and limited funds for branding, their website was covered in stock images, and they had little time to make their website personal with real clients and real success stories. We set out to capture real stories about why young people love myHealth and why they choose to keep coming back, in an effort to make myHealth’s impact a more focal point of their website.

Results

We now operate as myHealth’s marketing arm and produce anything from brochures to social media content, videos, fundraising collateral, and more. Our approach to each project has been the same since the beginning: how would a young person interpret what we created, and does our design inspire or encourage youth engagement?