SHIFT – LGBTQ Tobacco Policy
SHIFT is a collaboration between Rainbow Health Initiative and Community Blueprint. With funding from the Minnesota Department of Health, our goal is to reduce LGTBQ tobacco use through policy change. From making pride events smoke free, to working with LGBTQ magazines and media to not accept tobacco funding, the goal is to create a space in the LGBTQ community where the tobacco industry is not accepted, and where people people reject smoking.
Community Blueprint designed the logo, identity, website, promotional materials, and videos for SHIFT. We worked with them to develop their core strategy of youth engagement and policy. They successfully passed 16 policies with businesses in Minnesota to stop tobacco sponsorships of businesses and organizations on their community. Their presence at local pride festivals, and community events reached thousands of LGBTQ young people around Minnesota. Below are examples of their works, and their activism.